Content is king and your web design is its servant. The main purpose of everything we discuss here regarding designing your own website is for you to find ways of displaying your content – and conveying your brand message – in the best way possible. You want to streamline the content in order for your website to be effective. You want your audience to clearly understand what you, your brand an your services are about. There must be a clear path or paths for the user to follow. For this, a couple of basic rules will help you on your way…
Create a navigation
You want your website’s visitors to find information quickly and easily. Make sure you take them by the hand and make it as easy as possible for them to find what they’re looking for. Spread out your content in a way that makes sense
and divide it into meaningful pages, and make sure they’re easily accessible in a clear menu. When creating a menu, don’t try and be too creative. This goes for web design in general, but especially for such a vital part as your site’s navigation: Instead of trying to be different no matter what, rather stick to what your users know and are used to.
Don’t be afraid of scrolling
Your website visitors don’t mind scrolling your pages as much as you might think. In fact, people rather scroll than get lost in clicking, being redirected to different pages. Especially since more and more people visit websites from their mobile devices nowadays! What you DO need to keep in mind is the order in which you feature your content. If you have something important to say, make sure it’s at the top of your page.
Deliver your content step-by-step
Consider featuring short introductions for a certain topic, before going ‘in-depth’. Let people know what it’s about and enable them to read or find out more (by clicking a button which will direct the user to a specific page, or opens a collapsed item which reveals more on the subject). Divide your content in a way that allows the user to choose, instead of making them read a book before you’ve made your point.
Consider what’s important
Don’t be afraid to edit stuff out. What might have been important at first, may not be so after all. Get rid of content that is superfluous and obsolete. If it’s of no use to your audience, then it’s of no use to you. In fact, content that’s unimportant will only distract from what IS important, so clean up your content 😉
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